Public Relations & Marketing: The Dynamic Duo

Heard so often in the same sentence, public relations and marketing are often seen as synonymous in the public eye. Under the expert’s microscope, however, the differences are vast. These differences are noted in the makeup of the traditional corporate structure, which often silos public relations and marketing into two separate functions. 

But how separate should these functions truly be? In working for the same brand with the same set of unified goals, cohesion is the only way to truly maximize outcomes. Missed opportunities are eliminated where coordination and collaboration exist. The most successful organizations tend to identify this, leveraging greater cohesion between public relations and marketing efforts. This results in improved brand credibility and consistency in corporate communication efforts.

Bottom line? Find a way to structure your organization's efforts towards success. Communicate often between departments, consider a merge which honors yet blends both practices - or, identify contractors and consultants who offer both services. With united public relations and marketing efforts, united success will follow.